Zero Fluff

Zero Fluff

The Hidden Energy Cost of Generative AI (Zero Fluff Edition)

and what we can do about it....

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Zero Fluff
Jun 13, 2025
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Generative AI feels like magic – type a prompt and watch Midjourney or DALL·E summon art from the ether, or have ChatGPT spin answers out of thin air. But here’s the uncomfortable truth: behind every “magic” AI image, video, or chatbot reply is a very real server drawing power from the grid. In other words, the cloud isn’t some fluffy, green paradise – …

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